Who We Are

Christine and José del Castillo, “Mom and Pop” Co-Founders

The SpendLocally.com concept is the creation of José del Castillo, a veteran of advertising sales and media management and Christine del Castillo, an experienced manager of high-tech marketing programs and print media management.

José conceived SpendLocally.com while standing outside a film and digital media development store. While the store has been in his neighborhood for years, José had never heard of it, much less done business there. Since he had recently left the newspaper industry, he knew how expensive and risky it could be for a small store to advertise. So, he came up with the general idea for SpendLocally.com

Upon relaying the concept of a pay-for-performance web site for local merchants to his wife, Christine, they set out to refine the concept and to create a business with the mission to unite local communities through mutual support of merchants, schools, non-profits and consumers. You can read more about the SpendLocally.com business model and our non-profit donations by clicking here.